# Books by Hyun Jong Na

## AI and the Future of Finance

Authors: HyunJong Na
Publisher: Barun Books
Published: 2025-11-07
ISBN: 9791172636494
Purchase page: https://product.kyobobook.co.kr/detail/S000218331806?LINK=NVB&NaPm=ct%3Dmiekblhc%7Cci%3D49c6ccc948a5d5d21d266f0626f9353b886d9e68%7Ctr%3Dboksl1%7Csn%3D5342564%7Chk%3Dea55e0c55aacdd1f09408cae41364dccaf92fb69
Canonical page: https://nahyunjong.com/en/book/1

Description:
Five centuries ago, the printing press redrew the map of who controlled knowledge. Now AI is doing the same to finance, driving the marginal cost of prediction so low that it amounts to a revolution. This book makes a sharp, compelling case that the real story of the AI revolution isn't the technology itself, but the shift in value that follows when prediction becomes cheap. The authors argue that wealth and value in the future of finance won't come from prediction alone, but from its essential complements: Data, Judgment, and Execution. Through vivid case studies across asset management, retail banking, insurance, and investment banking, the book shows how these three complements separate winners from losers, and lays out the most practical survival map for anyone looking to protect their organization and assets in the upheaval to come.

Table of contents:
Preface

Part I: How the Prediction Revolution Works

Chapter 1. When Prediction Costs Nothing
The Steel Alchemist of 1856
A New Era of Prediction: The AI Revolution
AI as a General-Purpose Technology
What Happens When the Cost of Prediction Falls
New Questions Emerge

Chapter 2. The Complements Revolution
Complements and Substitutes
Data: The New Oil
Judgment: Turning Prediction into Wisdom
Execution: Turning Prediction into Value
The Fall and Revival of Substitutes: Adapt or Vanish
A New Map of Power

Part II: The Prediction Revolution in Finance

Chapter 3. Asset Management: From the Guru's Gut to the Algorithm
The Star System Era
New Frontiers, Discovered by Machines
The Model Factory Era
How Complements Are Reshaping Asset Management
Practical Barriers and How to Overcome Them
From Individual Intuition to Systematic Edge

Chapter 4. Retail Banking: From Face-to-Face to Data-First
The Battle of Midway: Why Banking Giants Are Losing to Fintech
Twilight of an Empire: The End of Branches and Relationships
Personalization at Scale
System Evolution: The Integrated Battle Platform
What It Takes to Make the Transition

Chapter 5. Insurance: From Payouts to Prevention
The Law of Large Numbers and Reactive Processing
Risk in Real Time
The Preventive Services Ecosystem
Insurance Reshaped
The Coming Shift and Its Practical Hurdles

Chapter 6. Corporate Finance and Investment Banking: Relationships in the Age of AI
The Unique Ecosystem of Investment Banks
What Can Be Predicted, and What Cannot
Finding a New Equilibrium: Evolving Roles and Emerging Challenges
Hadid's Lesson and the Open Road Ahead

Part III: Life Under the New Order

Chapter 7. What Separates Winners from Losers
Why Conventional Success Theories Fall Short
A New Framework: The Internal-External Four-Quadrant Matrix
The Road to the Golden Zone

Chapter 8. A New Map of Power
The Hidden Engine Behind Power Shifts
The Future These Forces Will Shape
Cracks and Side Effects of the Power Shift
New Frontiers

Chapter 9. At the Crossroads
Change vs. Progress
When Change Isn't Progress
Progress Is a Choice
So What Should We Choose?
A Journey with No End

Epilogue

Appendix: AI and the Audit Industry
What Makes Auditing Different, and the AI Paradox
Practical Implications
The Public-Good Dilemma and the Value of Judgment

References